TA NEA featured Greece Sotheby's International Realty following the release of the firm's Luxury Market Report H1 2026, which highlighted the continued strength and evolution of Greece's prime residential market.
The article covered record expressed buyer demand of €6.11 billion in the first half of 2026, rising budgets among ultra-high-net-worth buyers, and the resilience of the luxury market amid geopolitical uncertainty. It also examined the growing prominence of the Athens Riviera, continued strength in the €5 million-plus segment, and the return of British buyers, supported by Greece's Non-Dom programme.
Savvas Savvaidis, President & CEO of Greece Sotheby's International Realty, discussed the market's transition into a more mature phase, marked by larger, more sophisticated buyers, stronger international demand, and greater pricing discipline.
This is examined further in the Intelligence Hub's Luxury Market Report H1 2026.