The Times examines how film and television influence property demand across Europe, from the French Riviera and Dubrovnik to Sicily and Greece. Published on 10 October 2026, the feature explores how internationally recognised productions have brought new attention to destinations and their residential property markets.
In Greece, Greece Sotheby’s International Realty reported a 30% increase in property interest and enquiries for Ithaca and the wider Ionian Islands during summer 2026, following the release of Christopher Nolan’s The Odyssey. The feature also includes Elissia, a four-bedroom villa in Corfu represented by Greece Sotheby’s International Realty and offered at €1.95 million.
This growing international interest comes alongside broader momentum in Greece’s luxury residential market. According to Greece Sotheby’s International Realty’s Mid-Year 2026 data, aggregate buyer demand reached €6.11 billion in the first half of 2026, an increase of 35% year-on-year.
For a closer examination of pricing, buyer profiles, local market dynamics and supply across Corfu, explore the Corfu Market Briefing in the Greece Sotheby’s International Realty Intelligence Hub.