1. Our Brand Heritage
The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
2. A Truly Global Network
Sotheby’s International Realty has a network of 18,000 independent sales associates in 850 offices in 65 countries and territories. Partnering local expertise with global reach, this network provides and explores exclusive marketing opportunities, achieving to satisfy one of the most demanding and prestigious audiences.
3. An Extraordinary Collaboration
Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home. This alliance creates exclusive opportunities to reach a prestigious clientele.
4. Global Media Partnerships
Emphasizing brand exclusivity, Sotheby’s International Realty selects the most powerful media to display exceptional properties.The New York Times, Financial Times, The Wall Street Journal, Architectural Digest, Forbes, James Edition, The Times are only a few of the colossuses whose international impact allows successful connection of buyers and sellers on a global basis.
5. Online Dominance
Sothebysrealty.com has more visitors than any other luxury real estate website, while 90% of home buyers begin their search online. The extensive network of partners ensures that properties are showcased worldwide, reaching the astonishing number of 190,000,000 views per property across all partner sites on an annual basis.
6. Search Engine Marketing
Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
7. Public Relations: The Voice of Luxury Real Estate
Our public relations support team helps drive awareness and position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and traffic to sothebysrealty.com
8. Social Media
Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply “posting” on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.
9. Property Distribution
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby’s International Realty® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.
10. Property Brochures and Significant Sales
A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. In addition to a vast digital and media campaign, a series of professionally designed brochures, postcards and email templates are available and easily customizable. A newsletter promotes significant sales throughout the network. This illustrates an additional way in which the Sotheby’s International Realty® brand promotes the properties we represent to the most qualified buyers around the world.
11. Innovative Excellence
Sotheby’s International Realty is committed to excellence, exploring all cutting-edge technologies. High-definition screens of eGALLERY, the touch screen system of SIR Touch Gallery, as well as the luxury real estate Mobile App of SIR Mobile provide exclusive means of displaying distinctive properties around the world in the most pioneering way.
12. Apple TV
Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
13. Successful Negotiators
We help both the vendor and the buyer to reach a deal. We believe that for this to happen the agreement has to be fair for both parts. We are always an open channel of a clear and precise communication between both parts. Our experienced and confident handling of the negotiation phase creates the perfect conditions to reach a deal.
14. Satisfied customers
Our customers are our best brand ambassadors.Our experienced agents have been serving clients for years who are a the most valuable source of recommendations.
15. Local Knowledge
All our Sales Associates while having a strong international academic and working background have been living and working in Greece a great part of their lives. They speak and liaise perfectly in Greek and as they are accustomed with the local culture they are the ideal counterparts when foreign buyers need to have a good understanding of the property market.