Greece Sotheby's International Realty has been featured in TA NEA, one of Greece's leading national newspapers, following the publication of the firm's latest Luxury Market Report H1 2026, which highlights the continued strength and evolution of the country's prime residential market.
The article explores key findings from the report, including record expressed buyer demand of €6.11 billion during the first half of 2026, rising budgets among ultra-high-net-worth buyers, the resilience of the luxury market amid geopolitical uncertainty, and the growing importance of realistic pricing in successful transactions. It also examines the increasing prominence of the Athens Riviera, the continued strength of the €5 million-plus market, and the return of British buyers, supported by Greece's Non-Dom programme.
The feature also includes commentary from CEO Savvas Savvaidis, who discusses the market's transition into a more mature phase, characterised by larger, more sophisticated buyers, stronger international demand, and greater pricing discipline.