Maria Gouma

In the first half of 2025, Sotheby’s International Realty achieved the highest global visibility among luxury real estate brands. According to Meltwater, the brand captured 28% of all press volume and 27% of total press reach, confirming its leadership across international media platforms. This exceptional performance reflects the brand’s influence in shaping the global conversation around luxury living and aspirational homeownership.

Azul | Amorgos | €2,200,000

In the world of luxury real estate, media presence is a powerful asset. High-net-worth buyers naturally gravitate toward trusted names that consistently appear in prestigious publications. Sotheby’s International Realty is synonymous with heritage, credibility, and international reach—qualities that elevate every property represented under its name. Homes listed through the brand benefit from increased visibility, enhanced desirability, and direct access to a refined global audience.

For Greece, this media leadership brings unique advantages. With growing international demand for lifestyle destinations such as Mykonos, Santorini, Corfu, and the Athens Riviera, Greek properties are now positioned at the heart of a global luxury narrative. The strength of the brand ensures that these homes gain exposure among buyers who seek more than a residence—they seek beauty, authenticity, and emotional connection.

At Greece Sotheby’s International Realty, we invest continuously in media relations, content, and storytelling to ensure that our listings and our country remain at the forefront of international attention. Share of Voice is more than a metric—it is a reflection of relevance, resonance, and reach. “Our strategy focuses on creating compelling narratives that highlight the distinct character of each home,” says Eleni Savvaidi, Head of Marketing. “Through refined storytelling and curated media placement, we engage audiences who value architecture, lifestyle, and the essence of place.”

As Sotheby’s International Realty continues to lead globally, Greece stands proudly among the world’s most admired luxury destinations.