PrimeResi featured Greece Sotheby's International Realty as part of a wider feature on how artificial intelligence is reshaping the real estate industry, drawing on luxury agents from California to Greece, alongside research from McKinsey & Company estimating AI could generate $10-180 billion or more in value for the sector.
The piece explored how agents are already using AI for tasks like marketing copy, listing descriptions, and data visualization, while noting that Greece's fragmented island geography adds a layer of complexity that AI could help navigate. Savvas Savvaidis, President & CEO of Greece Sotheby's International Realty, pointed to the potential for AI to assist with matching buyers to properties, particularly given the number and diversity of Greece's islands, while stressing that the technology remains a tool rather than a substitute for the advisory relationship at the heart of luxury real estate.
"Matching the right properties with the right people is complex," Savvaidis said, noting that AI still requires human guidance to be effective, with negotiation, emotional decision-making, and personalised service remaining areas where human expertise stays paramount.
More on Greece Sotheby's International Realty's approach to technology and client service is available in the Intelligence Hub.