By
Eleni Savvaidi
Greece Sotheby’s International Realty presents the first comprehensive study of the Greek luxury residential market based on real transaction data. The analysis draws from 250 participants within the company’s database of 14,300 active contacts and is validated by €550 million worth of transactions.
The findings reveal a market showing significant progress, with prices comparable to leading Mediterranean destinations, yet representing only 2% of the overall €50 billion Mediterranean luxury real estate market.
The study records a high level of buying intent — 63% of participants state that they plan to purchase property in Greece. However, one in two is simultaneously considering other Mediterranean markets, primarily Italy 15%, France 10%, and Spain 9%.
The findings reveal a market showing significant progress, with prices comparable to leading Mediterranean destinations
. Greece is now competing with mature international destinations in a demanding Mediterranean landscape where infrastructure, regulatory frameworks, and environmental sustainability are key drivers of long-term value.
Quantitative Overview
• International buyers represent 67% of the survey participants, with the main countries of origin being the United States 12%, the United Kingdom 10%,, and France 8%. Greek buyers account for 33% of the total.
• The annual transaction volume in Greece is estimated between €800 million and €1 billion. In comparison, the Mediterranean luxury residential market exceeds €50 billion, highlighting the significant growth potential for Greece.
“This is the first time the Greek luxury residential market has been analyzed through a combination of real transaction data and survey research. The findings confirm that Greece has achieved price levels comparable to mature markets such as Mallorca and Ibiza. Our share of the Mediterranean market remains at 2%, highlighting the substantial growth potential ahead.
The completion of the urban planning and zoning framework, together with improved market transparency, will create the conditions needed to attract institutional investment into luxury residential developments. Such capital inflows will give the market the depth it currently lacks,”
says Savvas Savvaidis, President & CEO of Greece Sotheby’s International Realty.
Prices and International Comparisons
The price analysis of a sample of 2,145 properties from the global Sotheby’s International Realty database reveals a striking convergence with leading Mediterranean destinations. Indicative comparisons include:
• Mallorca – Corfu: €9,900/m² vs €8,900/m²
• Ibiza – Mykonos: €11,600/m² vs €10,800/m²
• Peloponnese – Tuscany: €5,500/m² vs €4,000/m²
• Athenian Riviera – Dubai: €10,500/m² vs €12,600/m² (benchmark for coastal development)
Greece has reached price levels comparable to mature markets, yet still lacks their volume and breadth of options.
The study highlights the “Romantic Affluent,” a new profile of international buyers redefining luxury.
This development underscores the need for careful valuation and a qualitative strengthening of the available supply.
Buyer Profile and Budget
• The modern luxury homebuyer in Greece is mature, well-informed, and highly selective. The largest age group is 55–64 years old (33.6%), followed by 45–54 years old (29.6%), with an average age of 54.
• The median budget stands at €2.5 million. 87% of buyers fall within the €1–5 million range, while 13% exceed it.
• Greek buyers show a preference for the Athenian Riviera and Northern Suburbs (42%), the Cyclades (28%), the Peloponnese (15%), and the Ionian Islands (10%). International buyers choose the Cyclades (40%), the Ionian Islands (20%), the Athenian Riviera (15%), and Crete and the Dodecanese (10%).
The New Buyer Profile: the “Romantic Affluent”
The study highlights the “Romantic Affluent,” a new profile of international buyers who are redefining the concept of luxury. With an average age of 54 and a budget of €2.5 million, this modern buyer seeks authenticity, harmony, and connection. They prefer residences with architectural purity, natural integration into the landscape, and a strong aesthetic identity. Greece, with its light, landscape, and timeless simplicity, aligns perfectly with the new values of the international elite.
Methodology
The survey was conducted between September 4 and 22, 2025, with responses from more than 250 participants drawn from the company’s database of 14,300 active contacts. The results were validated using transaction data totaling €550 million and a sample of 2,145 properties from Sotheby’s International Realty’s international database.