By
Eleni Savvaidi
A Market on the Rise
The strength of Greece’s luxury real estate market continues to grow, with Greece Sotheby’s International Realty affirming its leading position—not only as the dominant luxury property broker in Greece but also as a key player in the global luxury real estate landscape. According to the data presented in the company’s 3rd Market Report, total sales over the past five years have surpassed €500 million, underscoring the sustained growth and ever-increasing demand for high-value properties in the country.
Year after year, Greece Sotheby’s International Realty sets new benchmarks in the Greek luxury real estate market, consistently achieving all-time record-breaking transactions. 2024 was no exception, with unprecedented sales recorded in iconic destinations such as Corfu, Paros, and Lefkada, reaffirming Greece’s status as a premier choice for international investors. Among this year’s notable transactions, the company also advised clients on the sale of a private island—a rare but natural extension of its expertise in handling the most exclusive real estate assets.
Buyers’ Demand: Nationalities and Preferred Locations
Regarding demand distribution, Athens Riviera remains the top choice, accounting for 17% of total inquiries, while the greater Athens area absorbed 30% of overall interest. Corfu secured the second spot, followed by Athens Center, Crete, and Lefkada. In contrast, Mykonos experienced a decline, dropping to sixth place, followed by islands such as Tinos, Paros, and Kea.
A key differentiator in 2024 was the rise in domestic demand, with Greek buyers taking the top spot, representing 16% of total inquiries. This surge can be attributed to two major factors: the increase in newly developed luxury residential projects in the South Suburbs of Athens, particularly in the Athenian Riviera, and the return of many Greek expatriates who had left the country during the financial crisis over a decade ago. The revitalization of the Greek economy, combined with political stability and new investment-friendly policies, has encouraged a wave of high-net-worth Greek buyers looking to reclaim a presence in their homeland.
Global Insights: The Pulse of Luxury Real Estate Across 17 Markets
A key highlight of Greece Sotheby’s International Realty’s 2024 Market Report is the exclusive global insight survey conducted across 17 regional Sotheby’s International Realty offices spanning Europe, North America, the Middle East, and Asia-Pacific. This collaborative research offers unparalleled intelligence on high-net-worth individual (HNWI) preferences, investment trends, and market dynamics across key luxury destinations.
The findings reveal a surge in international demand, with Italy, the UK, Spain, and Dubai ranking as the most sought-after markets, while optimism for 2025 remains strong across all major regions. This global perspective reinforces Greece’s strategic position within the ultra-luxury segment, attracting an increasingly diverse and sophisticated clientele.
Global Media 2025: Unmatched Exposure for Sellers
“Our just launched Global Media 2025 campaign takes our international marketing to the next level, ensuring unrivaled exposure for Greek luxury real estate. Through high-impact campaigns across leading global media platforms, we provide sellers with direct access to ultra-high-net-worth buyers worldwide.
The company consistently runs large-scale marketing campaigns, maintaining a continuous presence that positions Greece not just as an emerging, but as an established luxury real estate destination. This initiative reinforces our commitment to delivering exceptional visibility and results for our clients.” says Savvas Savvaidis, President and CEO of the company.
Our Referral Network Generates 30% of Sales, Amplifying Global Reach
“Our strengthened international partnerships with the Sotheby’s International Realty network and its major offices worldwide provide a significant competitive advantage. Through these collaborations, 30% of our sales come from referrals, making this an incredibly effective tool for our real estate advisors and executive team. By amplifying the power of the Sotheby’s International Realty network, we enhance the value of our services for our clients,” states Savvas Savvaidis.
Artificial Intelligence Enhances Client Services and Transforms Luxury Real Estate Transactions
The company’s strategic plans for the next five years focus on the integration of artificial intelligence technologies, the continuous enhancement of client services, and the solidification of Greece’s luxury real estate brand on the global stage.
By leveraging AI-driven analytics, predictive modeling, and automated client matching, Greece Sotheby’s International Realty is set to revolutionize luxury real estate transactions, enhancing precision, efficiency, and personalization at an unprecedented scale.
A Market with Strong Growth Potential
The market for both the luxury sales and rentals still presents significant growth potential, with the supply of high-end, newly built properties remaining limited, particularly those offering exceptional architectural and functional characteristics. Additionally, there is an increasing demand for serviced apartments in the Athens metropolitan area, aimed at accommodating the growing number of executives from major multinational corporations establishing a presence in the Greek capital.
The rising living, economic, and social standards of Millennials are expected to further boost domestic demand, while the expansion of banks’ mortgage policies and the opportunities created by the Greek Non-Dom Program, already successfully implemented in Italy, will create more favorable conditions for the market’s future growth.
Inflation Appears Under Control, While Geopolitical Uncertainty Does Not Deter International Buyers
“As our research across the world’s leading luxury real estate markets indicates, the forecast for 2025 remains highly positive,” notes Savvas Savvaidis.
Greece Sotheby’s International Realty continues to lead the market, combining innovation, strategic partnerships, and specialized expertise to drive Greek luxury real estate into its next era of global recognition and growth.