By
Lee Tokouzis
Director of OperationsSotheby’s International Realty will make its debut as Show Sponsor of Art Basel Miami Beach, the preeminent art show, celebrating the convergence of fine art, digital art, and design.
As a Show Sponsor, Sotheby’s International Realty will showcase a curated selection of the world’s finest homes in the Collectors Lounge, an area exclusively reserved for Art Basel Miami Beach’s VIP guests.
This opportunity allows the Sotheby’s International Realty network to engage with high-net-worth VIPs in the branded Collectors lounge, offering a coveted networking opportunity with existing and new audiences at large in a more intimate setting. Attendees can generate exposure at the most important annual gathering of the art world in the Americas, as well as International audiences.
Started in 2002, Art Basel Miami Beach emerged as the impetus for Miami Art Week, and has seen considerable growth since its inception. The week’s calendar is full with various events such as Art Miami and numerous art shows. Seizing the opportunity presented by affluent buyers in attendance, real estate brokers and developers frequently organize their events or support art fairs to secure a significant share of the market.
Along with Sotheby’s International Realty, UBS, Audemars Piguet and Saint Laurent are among the show’s major sponsors.