Lee Tokouzis

Let’s delve into the dangers of an unrealistic asking price and why accurate pricing is the key to a successful outcome.

Missed Opportunities from the Start: The most enthusiastic buyers are constantly scanning the market for new listings. They’re well-informed about comparable properties and have a specific budget in mind. An overpriced home is immediately eliminated from consideration, leaving you missing out on a pool of potential buyers from the moment your home hits the market.

The Stigma of a Stale Listing: When a house lingers on the market, it raises red flags. Buyers start to question why the property hasn’t sold, assuming there must be hidden drawbacks or that the sellers are unreasonable. Your once-desirable listing becomes tarnished due to its inflated price tag.

Appraisal Roadblocks: Even if you find a buyer willing to overlook the inflated price, hiccups arise during the appraisal process. Lenders require an appraisal to ensure the property is worth the loan amount. If the appraisal comes in significantly lower than the asking price, the buyer’s financing often falls through, leaving you back at square one and forced to lower the price dramatically.

A Gift to Your Competition: When your home is overpriced, you inadvertently make other realistically priced properties in the neighbourhood much more enticing. You’re essentially providing a spotlight for your competitors’ listings.

The Advantages of Realistic Pricing

Qualified Buyer Pool: A fair market price aligns your home with the searches of serious buyers who are ready and able to make an offer. This means less time wasted on unqualified leads.

Increased Buyer Interest: Homes priced accurately generate more interest, leading to more showings and a higher probability of a quick sale.

Potential for Bidding Wars: In competitive markets, pricing your home attractively can ignite a bidding war, driving the sale price higher than your initial asking.

A Smooth and Efficient Process: Realistic pricing helps avoid appraisal-related issues, keeps negotiations on track, and increases the likelihood of a stress-free sale.

The Bottom Line

It may seem counterintuitive, but in real estate, sometimes asking for less upfront can mean more money in your pocket in the end. Partnering with a knowledgeable real estate agent is crucial for determining your property’s true value and devising a pricing strategy that attracts buyers and achieves a timely, profitable sale. Don’t let the temptation of overpricing sabotage your success – price it right, sell it fast!