Sotheby’s International Realty creates a unique publishing partnership to deliver superior lifestyle content to millions of discerning readers around the world in co-operation with Dow Jones Media Group. RESIDE Magazine will be custom published by Sotheby’s International Realty in cooperation with Dow Jones Media Group, publishers of PENTA, MarketWatch and Barron’s, leading titles in the Business and Ultra- High-Net-Worth-Individual segment.
This cooperation, another pioneering proposition from Sotheby’s International Realty, will make the most exclusive properties across the world come alive in the context of home decoration, art and lifestyle. Edited by each local affiliate, RESIDE will provide a unique opportunity for property owners and potential buyers to come together across borders.
“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele. We are proud to launch this first-of-its-kind, turnkey program to our global network.”
“Dow Jones Media Group (DJMG) is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing,” said Luke Bahrenburg, vice president, real estate at Dow Jones. “DJMG is uniquely positioned to provide the Sotheby’s International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby’s International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby’s International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world.”
Greece Sotheby’s International Realty will be launching its digital version of its flagship magazine under a brand new title yet to be reviled in the fall of 2018, featuring unique properties in Greece and the world as well as exclusive content by Dow Jones Media Group.