an extraordinary brand
At Greece Sotheby’s International Realty we proudly offer home owners an unprecedented opportunity.
For the first time, home sellers in Greece can have their distinctive properties showcased to the world’s elite buyers. By using sophisticated promotional tools and leveraging the power of its unique brand Sotheby’s International Realty artfully unites extraordinary homes with extraordinary people throughout the world.
With over 850 offices in 65 countries and more than 18,000 independent sales associates Sotheby’s International Realty delivers outstanding results on an unprecedented global level.
Our exclusive partnership with media powerhouses such as The New York Times, Wall Street Journal, Bloomberg, and The Financial Times, as well as prestigious magazines such as Architectural Digest, Elle Decor and Country Homes extends the reach of our marketing campaigns to the bene t of our discerning clientele to levels never seen before.
President and CEO Greece Sotheby’s International Realty
At Our Foundation…Brand Heritage
In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 of ces in 40 countries.
Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full service art nancing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine.
Leveraging the Brand
In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. Today, we are a commanding presence in the representation of the world’s most unique properties. The Sotheby’s International Realty® brand artfully unites extraordinary homes with extraordinary lives throughout the world.
Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. With over 18,000 independent sales associates in approximately 850 of ces and 65 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way. Our brand’s white glove referral program is a key differentiator, allowing network members to connect thousands of prestigious buyers and sellers globally.
The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and in uential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.
AN EXTRAORDINARY COLLABORATION
Sotheby’s Magazine | Art & Home
At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the magazine, Sotheby’s Magazine | Art & Home. This large format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty properties and also includes a property gallery, providing advertising opportunities.
REACHING A PRESTIGIOUS CLIENTELE
Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.
GLOBAL BRAND MARKETING
Our media plan is designed to drive awareness for our extraordinary brand and the exceptional properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic native positioning, social traffic drivers and video content integration, our brand utilises hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally. The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
WORLDWIDE PROPERTY ADVERTISING
Your Home Around the World
In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused website in the world. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. eGallery is displayed on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
SIR Touch Gallery
The Sotheby’s International Realty Touch Gallery is a unique touch screen system that provides an interactive property search experience on high-definition screens. Our through-the-glass storefront display system entices foot traffic to engage with properties as passersby walk by Sotheby’s International Realty of office locations throughout the world. The podium and wall mount versions create an iPad-like property search experience within Sotheby’s International Realty of office spaces, conference rooms and lobbies.
ACCESS ON THE GO
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 61 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.
Search Engine Marketing
Targeting Real Estate Intenders Globally
90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com to maximize the potential for your home to be found quickly on the web. When you perform a search on a search engine, the results are a combination of organic or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
SHOWCASING YOUR HOME
Global Distribution Program
We have the ability to distribute your property brochure around the world to all real estate of ces and auction house locations within our network—immediately extending your marketing’s reach and exposure.
MARKETING INFLUENTIAL CONNECTIONS
At the Sotheby’s International Realty brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time and create lasting connections anywhere, anytime.
Houseguest is the new custom video series presented by the Sotheby’s International Realty® brand. This series follows influential and inspirational people as they become a houseguest in a home represented by the Sotheby’s International Realty brand and meld their life with the unique lifestyle found with their extraordinary accommodations.
Voukourestiou st 11, Panepistimiou 10671 Athens, Greece
Tel +30 210-968 1070